SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. SEO is a very important digital marketing service to be focused to grow your business online. Users trust search engines, the majority of businesses are discovered through search engines. More than 65% of search engine users are most likely to click the top 5 results in the search engine results page, so it is very important to rank your website in the top 10 positions.
Increased Targeted Traffic
Identifying the right business keywords and optimizing the keywords in relevant webpages, will improve the ranking and increase in targeted traffic to the website from SEO.
Reduce Dependency on Paid Ads
Nowadays paid ads are becoming very expensive, ranking websites organically for business keywords through the SEO process will reduce the dependency of paid ads.
Branding
SEO process will improve website visibility, it will result in creating brand awareness among the target audience, increase in organic traffic and conversions. Branding helps in bringing more business.
Qualified Leads
Ranking websites on top of the search engine results page for target keywords will help us to generate more qualified leads compared to other paid channels.
More User Engagement
User engagement is always high for the SEO visitors, optimizing the target pages with relevant information will engage the users and spend more time on the website by visiting other pages.
Lower CPA
Users trust more on organic results than paid results in SERP, so the Cost Per Acquisition (CPA) of SEO leads are very less compared to paid campaigns CPA.